Creating attractive displays can get cumbersome if you use the same ideas over and over again. No matter how wonderful a display may be, if you use it too much, customers will lose interest, employees will not be excited, and your store will begin to look boring. Use these ideas to put life back into your retail displays. Get your store organized for optimal sales. Get ready for the holiday season and have your store functioning more efficiently than ever.
It's not just how a display looks that is important. You could build an intricate model of the Eiffel tower with purses. It would be interesting, but wouldn't necessarily sell any purses. The style of the display should match the style of the item that you are promoting. For example, distress washed jeans and vintage t-shirts could have a rock-n-roll style of display, loosely stacked on a table or worn by a mannequin wearing a hat and a head-set. That may not work so well for a designer suit, which is better showcased on a wooden hanger or more sophisticated mannequin.
If the clothing that you sell is casual, you can get really creative. But, you shouldn't forget that it is important to maintain your image, build customer confidence, grab attention, and keep things organized. It's a lot to think about, but not very hard to obtain.
Start with being organized and displaying things where customers can actually see them. Crowded, jumbled racks are just an inefficient, ineffective way to go. Utilizing a system, such as gridwall or a slatwall system, can keep things really organized and give your customers unmatched views of your merchandise. These are especially effective for maximizing small retail spaces that you see in malls and boutiques.
Hang enough items facing front that your displays really communicate your style. Alternate textures and styles, or use colors to create interesting patterns. You can really use your imagination, but be careful not to take attention away from the products that you are promoting. If your red clothing all forms a star in the middle of your gridwall, it will definitely grab attention! But did it lead all of your customers straight past your promotional display? Make sure that you position displays around big attention getters so that they will be seen.
Gridwall and slatwall displays are perhaps the most useful retail displays on the market. You can cheaply and easily mix it up as often as you'd like. You can move racks, bars, hooks and shelves around throughout the day to keep all of your displays looking fresh. This helps to build customer confidence because your racks don't look empty. It helps you to keep up with business on days like Black Friday, and make it look effortless. Use your gridwall or slat wall displays to showcase your items this year.
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures.
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